Used by industries:

TELCO

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MPromoter – when location meets value

​For advertisers, Location Based Advertising (LBA) means precise campaign planning and targeting – a message is delivered exactly at the right time and only to the right persons, when pre-selected customers are nearby and likely to make a purchase.

Every ill-targeted advertising message to the customer cuts twice – it is perceived as spam and eats up the quota of messages that can be sent to each customer.

Sophisticated Big Data algorithms of subscribers’ movement patterns open a new horizon of customer profiling and campaign management. Customer movement patterns give precise information about a customer’s real habits, thus providing an endless wealth of mobile operators’ data in advertising.

MPromoter

Main functionalities:

• Real-time location based SMS or MMS messages
• Campaign management
• Campaign location (zone) management
• Usable independently by many different partners
• Opt-in and opt-out management
• Whitelist and blacklist management
• Statistics and KPIs
• Big Data analysis options for using well-defined target groups, based on customer movement patterns.

It works everywhere:

• It works everywhere across mobile operators’ RAN
• It works with all kinds on phones, no application needed
• There is no limit on how many campaigns or campaign areas can be created
• The platform can be shared by many partners
• Campaigns can be carried out indoors and outdoors
• A campaign may cover a very large area or just one picocell.

Quick Setup:

• The base version can be deployed within weeks
• Supports several SMS drivers
• Supports most GMLC platforms
• Can be integrated with billing, CRM and DWH.

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The first version of MPromoter was delivered already in 2009 and since then the functionality has been carefully refined. MPromoter is highly configurable to ensure that local mobile advertising regulations are strictly met. MPromoter service management can be set up at a mobile operator's site or outsourced to an external media agency to make the setup even simpler for the mobile operator.

Take a closer look at MPromoter demo.

LBA – a great opportunity for Mobile Operators!

​Facebook, Google, Twitter, Yahoo, Foursquare and many other companies are already benefiting from this, but mobile operators are not.

Pre-profiled LBA messages create 10 times more value compared to bulk messages.

Earn an additional 1,000,000 EUR per one million subscribers a year!

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Real-life story

For the opening of a store, our client wanted a constant stream of potential customers throughout the entire day. It is clear that very few people will go out of their way to attend a store opening, and therefore it would be much better to invite people who happen to be in the neighbourhood at the time. The usual banners and balloons are not particularly effective.

We decided to send SMS messages to all the people in our target group who were moving in the vicinity of the store. For the first time in history, the store was full of people throughout the entire day. Later, an analysis showed that 41% of message recipients visited the store.

For more information or a personalized demo, contact us at [email protected].