Until today Reach-U has been a brand of Regio Ltd. With our brand name we are already active in 34 countries globally and we were using our legal name only in Estonia. Now we have decided to change our legal business name to Reach-U Ltd. All our activities and commitments are continuing as previously.
 
We kindly ask our partners and clients to make the relevant changes in their records.
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The uniqueness of Reach-U is the ability to deliver custom made solutions by combining software together with the data that is fit for the purpose. With more than 20 years of experience we have gathered skills in location based solutions, GIS and cartography.
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We are creating world-leading solutions for different industries like energy, forestry, security, smart cities, tourism and transport. Serving more than 343 million subscribers of 25 operators globally makes Reach-U one of the largest provider of LBS to mobile operators. 

In addition, this Sunday we will celebrate our 25th birthday!

​The Christmas Party for the children of our employees has always been important. In addition to the mandatory visit of the Santa Claus with the sack of presents, we have always had a children’s play.
For the second year in a row our employees have acted in the play.

Why?

We decided that this would be a perfect training for our sales persons – to be at the stage in front of the most critical audience. To rehearse how you will act even when you know your lines by heart, but someone from the audience interrupts. Or how to speak up loud enough for everybody to hear you and understand what you are saying. How to control and show your emotions, etc.
It was a great team event during which we learned how talented people are working in Reach-U.
 
As the last year’s play was very well received by both the children and the parents, we decided to repeat it this year. In addition to sales persons, this year we also invited project managers, analysts and support people to join.
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With confidence we can say that this year’s play „Timbu-Limbu, Her Courtiers and Snow-millers“ was a huge success. Here are some pictures to show how much fun a team event can be.

Finally the anticipated event is here – Smart City Expo World Congress. Why are we so excited? Well because our project done in Chile was chosen from 279 other projects to be discussed on stage at this huge event. 

One of the main objectives of the project was to show Transport Ministry of Chile our capabilities in smart cities and transport planning. You can read more about it from our last blog post HERE.

The session took place today and Pedro Vidal, the Undersecretary of Transport for the Government of Chile was on stage and introduced what benefits they received from our cooperation. The following video gives a brief overview of the project done together with the Ministry of Transport and Telecommunications, Entel and Ericsson:

Reach-U origins from Tartu and we are proud that we have helped our hometown to become a smarter one by using our solutions.

When Tartu officials were planning a visit their twin city Tampere in Finland to exchange ​knowledge on Smart Cities, we were also invited. Our CEO Ülo Säre gladly joined the delegation.
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As these two are twin cities, we decided to introduce to Tampere the solutions that are already familiar to Tartu. 

If I would be writing this as a news article, I would start off with explaining the heading. But it isn’t. But don’t worry, I promise to get to it. Eventually.

But first. Reach-U has had the ISO 9001:2008 quality process certificate for software development since 2006 and we pay great attention to our quality of work. Even though I find it to be very important, there are more things that I appreciate in our projects.
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In my subjective opinion successful projects are made of different things. Of course being in budget and deadline is important. But also it is good to have a clear purpose. That the work that is done by team members is effective. To have excellent communication with partners and customers. That the solution helps our customers and it will be useful for people. 

​Speaking of successful projects.

It seems silly to be excited about a management report, but I have a confession to make - I really do like the idea and outcome of ours.

For sure I would not be so enthusiastic if it was a typical report, containing 1-2 pages of text in Calibri, size 11. Our management reports combine the best of Reach-U and Regio - skills of the software team and the cartographs, rendering all information into the form of maps. 

Each year we have an internal contest for choosing the theme that addresses the previous year the best. This year we chose it to be a physical map and I am thrilled to let you know that the new report is ready!

On Friday 25th of September Reach-U Analysts, Developers, QA Engineers and Project Managers (The Development Team) had a fun day out of the office. Most of them even left their computers to the office. Or in the car.

Reach-U representatives were invited to the opening of Garage48 HUB Tartu. During the cool event they created a Wall of Fame and Reach-U was also added to the wall as an IT STAR - a successful IT company for all the startups to look up to! We are very proud and like the initiative.

The winners for the 19th Globbal Mobile Award 2014 were announced in Barcelona. Demograft’s location analytics solution wins in the “Best Technology" category.

​“Now in the 19th year, the Global Mobile Awards once again showcase the outstanding level of innovation and creative products and services being developed across a diverse and growing industry,” said John Hoffman, CEO, GSMA Ltd.  

​680 entries were submitted in 30 subcategories, making it one of the most competitive of its kind in the industry. Demograft’s CEO Teet Jagomägi: “This is a great success for us. It reconfirms that we are on the right track. We are looking forward to helping operators all around the world to grow their businesses”.